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Online Marketing for Medical Practices
There are 280 million searches for health care services every day on Google. But the good news is that patients are usually looking for a...
Yuval Zimerman
Jul 12, 20214 min read
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Choosing B2B2C Or B2C: A Marketing Perspective
The dream of many CEOs is to have their product in the hands of every person on the planet. Cut out the middlemen, become a monopoly, and...
Yuval Zimerman
Jun 24, 20214 min read
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What the No-Code Revolution Means to Marketing
“Learn to code”. This phrase has become a bit of an insult aimed at people who are out of work or unhappy in their jobs, but which, in...
Yuval Zimerman
Jun 20, 20213 min read
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Reinventing Marketing Efforts After the New Apple Restrictions
Is it advertising Armageddon? On April 26, Apple released iOS 14.5, a date that will be remembered as forcing a huge change in mobile...
Yuval Zimerman
Jun 1, 20214 min read
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Eight B2B Marketing Channel Options to Explore
The right marketing channel mix is a matter of constant investigation, trial, and measurement; each channel has its own tips and tricks....
Yuval Zimerman
Apr 11, 20216 min read
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Popular Marketing Techniques Don’t Always Equal Successful Marketing
Ever get the feeling that your social media marketing isn’t giving you such a great return on investment? Ever want to find out how many...
Yuval Zimerman
Mar 14, 20214 min read
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The Social Impact of Technological Innovation
As COVID 19 continues to disrupt life around the world, many people wonder how poor countries are going to cope. There is actually an...
Yuval Zimerman
Mar 1, 20213 min read
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The Rise & Lasting Effects of Zoom Towns
Did anybody invest in housing shorts this time? In the movie “The Big Short”, a few brilliant finance professionals predict that the US...
Yuval Zimerman
Jan 11, 20213 min read
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COVID 19 Vs. Influenza – A Different Take
Every year, the latest flu makes the rounds, causes hundreds of millions to feel ill, and kills about half a million more due to other...
Yuval Zimerman
Dec 22, 20205 min read
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Reverse Pitching – A Great Way to Move Forward
A lot has changed in the past year, including the way enterprises identify and develop new technologies. Besides relying on virtual...
Yuval Zimerman
Nov 20, 20204 min read
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Not Everything Translates Virtually – The New Landscape of Global Conferences
Over the past year, the working world has experienced a multitude of changes – some for the better, some for the worse. As we move to an...
Yuval Zimerman
Nov 13, 20204 min read
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Striving to Thrive During a Pandemic – Is It Possible for Businesses to Come Out Ahead?
This is not the first time that economies have fallen on hard times due to a global crisis. Very much like H1N1, the dot-com bubble, and...
Yuval Zimerman
Oct 1, 20203 min read
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Pivot by Learning from Past Plagues
For businesses, pandemics are about the quick and the dead. With no way of knowing how long a plague will last, even businesses that have...
Yuval Zimerman
Sep 27, 20204 min read
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Not an ‘Immunity Passport’, but Ignorance Isn’t Bliss
Nothing beats the power of face-to-face negotiations and informal conversations, which can prove crucial when closing a deal or launching...
Yuval Zimerman
May 20, 20203 min read
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Travel Insurance in a Post-COVID-19 World
Turns out there is a limit to how much Netflix a person can binge watch. Turns out that explaining the difference of ‘bad’ and ‘immoral’...
Yuval Zimerman
May 17, 20203 min read
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